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Today the internet and the mobile phone are probably the
main forms of communication, even eclipsing TV. Both have vastly
increased the quantity of exchanges between human beings, yet the quality
of the actual content that these powerful new communication methods convey
is often relatively poor. Perhaps
because communication is now so easy, we don't put sufficient care effort
into producing it .
Everyone is encouraged
to turn to the Web for information, yet the reliability, authenticity and
accuracy of the information we find can be open to question - to say the least.
Since 1994 (when the web was mainly the plaything of academics) I have aimed
to use it to provide accurate and updated information - though admittedly a
little biased towards my client's products at times. Some of the Websites I
have designed and produced are shown below (click on the name if you are
interested to visit them). I should stress that the design and maintenance of some of these have now been taken over by
my clients themselves - and
quite properly too - businesses should always aim to run their own
information service eventually. The downside being of course that they can
then say whatever they like about their products and services!
More on Web design . .
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Communicating using print has been one of the major
tools of my trade and my business has held public sector contracts for
over 6 years to design, edit and produce publications which interpret
and explain public sector funded research to a non - specialist
audience (including politicians!).
The colour newsletter format is typical of this type
of work and these two examples (for the DTI) were brought out to mark
and celebrate UK university - industry collaboration (below) and the
success of The Human Genome Project (right). The latter is world-wide
effort to obtain the sequence of our human genetic material, in which
the UK has been a major player
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Please note: the work shown is not intended
to be exhaustive but has been selected to provide a picture of the type of
work carried out for clients. If you are interested in learning more about
my services or require any further information, I invite you to contact me
to discuss this.
A major part of my creative communication work has been
devoted to presenting quite technical matters for both private and public
sector clients. The culmination of 6 years of work for organisations including
the UK Research Councils (SERC, BBSRC, MRC), the Department of Trade &
Industry and small and medium-sized hi-tech industries was the launch of my
'POPE' conference series (see image left). These employed all (then) possible
means of communication:- books, journals, newsletters, a.v. presentations,
exhibitions, workshops, interactive Web - CDs (see below) and Internet - based
resources.
When I attended a life science
conference in the seventies, an American professor of biological science - Richard Dickerson - introduced the co-author of
his recent book. Irving Geis did not have
a scientific training; he was an artist - and this fact sent a little shock wave
through those present - a bit like a layman appearing to address senior doctors at a
General Medical Council meeting. But Geis could do what the
scientists present could not. He could draw and paint beautiful pictures of the
complex structures of biological molecules that scientists like Richard
Dickerson and others were revealing for the first time (computer graphics were
still in their infancy). Geis's images were
compelling. Not only did they help scientists understand how these biological
molecules might function,
but they could be also be used to communicate emerging concepts to non-specialists. These artistic
representations truely bridged the arts and the sciences - they represented creative communications.
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Creative
Conferences