My
Profile
I started life as a scientist, but have since
diversified into several very different fields. If I
have a role model, it would be that Jacob Bronowski chap. What
impresses me about
him is that he bridged the worlds of art and science; of free expression and
scholarship - although admittedly he was not the only one to do this and say so!. Bronowski
maintained that scientists should spend time away from their convergent studies
and get involved in literature, drama and art. At the time
Bronowski was active, this idea seemed heretical, since the scientific establishment was focused upon the
glittering prizes of scientific success which, they believed, came only from a
monastic devotion to fundamental research. Even lecturing their students was considered a
distraction.
Of course, things have moved on since then and scientists have
become better communicators. This was stimulated by incursions of the mass
media into laboratories and encouraged by the relative obscurity and poverty of
the scientists
themselves, who can now find fame and fortune on TV and in print. Some
very effective communicators have emerged from academia and this trend is set to
continue. I gained
my first experiences in communication by addressing specialist audiences and was
invited to commentate on things scientific in New Scientist and the Macmillan journal Nature.
I was also fortunate enough to publish my own research work in that journal. I
left academia for industry when it seemed that my research was not getting the
resources I felt it needed to progress. I joined a fledgling biotechnology company and was
suddenly immersed in the world of commerce - bridging science, not with art in
this case, but with profit. My company was successful and was as a consequence
it was sold by its entrepreneurial founders to a much bigger one - but only after we had spent
more than a year marketing
ourselves to visiting senior management teams, using carefully crafted
audio-visual presentations and smoked salmon lunches. I decided
then to opt for
private enterprise and have worked as a freelance since 1990 in various fields
involving communication. I started a limited company to provide technical
marketing consultancy and over the years have consulted for both public and
private sector organisations. I have been involved in extensive editorial work,
given lectures on behalf of clients and written about their products and
services in the press. As a spin-off from a long contract with the public sector
I developed an annual conference and annual exhibition which "went on
tour" in 1996 to southern France. Publishing the results of these
conferences led me directly into book production and the new media of the World
Wide Web and Digital Discs. Following the disposal of this
scientific and technical business, I entered a partnership with a graphic designer
under the business name "Medi@ctiv" - a Web and print design
enterprise. Working to get our clients' businesses or other organisations
online, we were dealing with topics ranging from railways to reiki. We had our
share of high profile clients too including Langley
Industries plc, The Human Genome Organisation, Sturmey Archer
cycle gears and Brooks Saddles. Although we have now gone our separate
ways into printed and electronic communication, I still design and host Web
presentations (including this one). I aim to complete that
bridge from the sciences to the arts, for as well as my contract work for others, I am now engaged in writing works of
fiction; creative communication in its purest form. Perhaps I am still an
academic at heart?
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